IntentLab Expands to a Second Vertical: Loft Boarding

IntentLab Expands to a Second Vertical: Loft Boarding

Following the success of its UK debut in the window industry, IntentLab is making its next big move by launching into a second vertical — loft boarding. With several clients already on board, IntentLab has introduced a platform designed to connect homeowners with trusted loft boarding specialists for enhanced storage and insulation solutions.

Drawing on its proven expertise in generating high-quality, intent-driven leads, IntentLab continues to raise the bar for ethical, effective lead generation in the UK home improvement market.

A Tailored Approach to Loft Boarding

Loft boarding is a unique category, and IntentLab has invested time and expertise to ensure its approach resonates with customers and suppliers alike. The key to success lies in differentiating two distinct audiences:

1. Homeowners seeking loft boarding for additional storage and easier access.
2. Homeowners considering full loft conversions to create extra living space.

The real art of IntentLab’s lead-generation strategy is targeting the right audience with precision, ensuring that suppliers receive leads that are relevant and valuable to their services. By focusing on homeowners with storage and access needs rather than conversion projects, LoftPros.co.uk guarantees that suppliers can maximise conversion rates and profitability.

LoftPros.co.uk: The Platform for High-Quality Leads

LoftPros.co.uk has been launched with the same core principles as IntentLab’s successful window platform: transparency, intent-driven traffic, and a focus on delivering genuine value to both customers and suppliers.

Features of the Platform:

• Customer-Friendly Design: Homeowners can easily find and connect with reputable loft boarding experts in their area.
• High-Intent Traffic: PPC campaigns are designed to attract customers who are actively searching for loft boarding solutions, ensuring that all leads have a high likelihood of conversion.
• Supplier Value: By refining traffic sources and matching leads to specific customer needs, the platform ensures suppliers receive leads that align with their expertise.

Leveraging US Expertise for a Rapid UK Rollout

IntentLab’s swift expansion into loft boarding is a testament to its ability to scale effectively across verticals. Backed by the hugely experienced US team, the UK operation benefits from cutting-edge technology, sophisticated PPC campaigns, and deep analytics expertise.

What We’re Bringing from the Window Market Success:

• Pinpoint Audience Targeting: Using lessons learned from the windows vertical, the team is leveraging data to segment traffic and focus on the most valuable customer searches.
• Match-Back Analysis: Just as with WindowCosts.co.uk, IntentLab is working with suppliers to track where sales are being generated. This data is then used to refine traffic sources and deliver the highest-quality leads.
• Proven Processes: IntentLab’s well-oiled process for quickly launching platforms ensures that LoftPros.co.uk hits the ground running, creating immediate opportunities for suppliers.

A Collaborative Approach to Growth

The success of LoftPros.co.uk isn’t just about driving traffic—it’s about building lasting partnerships with suppliers and delivering a service that drives results. With several clients already on board, the platform is positioned to become the go-to lead generation solution for loft boarding specialists in the UK.

Suppliers can expect:

• A steady stream of high-quality leads from genuine customers in need of loft boarding services.
• A focus on storage and access needs, eliminating irrelevant or low-converting enquiries.
• A collaborative approach to refining the lead-generation process through ongoing feedback and match-back data.

What’s Next for IntentLab?

The launch of LoftPros.co.uk marks the beginning of IntentLab’s expansion into multiple home improvement categories in the UK. By applying its proven expertise and ethical approach, the company is set to revolutionise lead generation in the loft boarding market, just as it has in the window industry.

With its combination of cutting-edge technology, refined targeting strategies, and a customer-first philosophy, IntentLab is perfectly positioned to lead the charge in this new vertical and beyond.

A Final Word

IntentLab’s rapid expansion into loft boarding with LoftPros.co.uk showcases its commitment to transforming lead generation across the home improvement market. By focusing on high-intent customers and collaborating closely with suppliers, the company is once again setting a new standard for success.

If you’re a supplier looking to grow your loft boarding business or a homeowner in need of reputable specialists, visit www.loftpros.co.uk today to experience the IntentLab difference.