IntentLab

IntentLab

Driving SalesDriving Sales with Intent-Driven Ad Tech

About Us
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Creating impactful solutions
Growth chart
Photo of Martin Troughton
Creating impactful solutions

About Us

Turning Intent into Action

IntentLab combines expertise, innovation, and proven success to revolutionize the way businesses connect with their audience.

We have helped homeowners at scale across the globe find pros to help them complete their home services projects. We make it easy for home services pros to grow their businesses while assisting homeowners to find the right match for their project and budget.

By the numbers
1,424,996 Requests for job quotes
427,499 Appointments made
150,765 Jobs completed

We're bringing decades of experience across the pond and using it to shake up the UK lead generation market. We're proud to be joined by Martin Troughton, an esteemed figure renowned for his industry contributions, having served as the Marketing Director of Anglian Home Improvements, Everest Home Improvements, and Safestyle.

With a remarkable track record that includes generating over 2 million leads and driving £2.5 billion in sales, Martin brings unparalleled vision and experience to IntentLab UK.

Our mision icon Our Mission

We leverage advanced technology, data-driven insights, and industry expertise to help businesses across the UK identify and act on intent.

This means understanding the nuances of buyer behavior and identifying the signals that reveal genuine interest. By analyzing patterns, leveraging predictive analytics, and combining them with human expertise, we ensure that every lead is not only high-quality but also aligned with your business objectives. This meticulous approach sets the stage for meaningful interactions, driving conversions and long-term success.

Whether it's delivering high-quality leads, or calls, we empower companies to connect with their audience and achieve their goals.

Our approach is rooted in understanding intent — the driving force behind every successful sales opportunity.

Intent (noun):
When judging a sales opportunity, intent refers to assessing the motivations and sincerity behind a buyer's actions. It involves understanding:

  • Whether the buyer genuinely intends to make a purchase.
  • Their level of commitment.
  • How their intentions align with the seller's goals.

This understanding enables sellers to make informed decisions about engaging with potential buyers and managing the sales process effectively.

We focus on buyersbuyers not browsers

Diverse Expertise

Diverse Expertise

We specialise in delivering precise, targeted results for businesses across a variety of sectors. Armed with a deep understanding of the UK market, our adaptable, tech-driven approach ensures solutions that meet the unique needs of local industries.

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Unified Vision

We are committed to helping UK businesses thrive by combining the power of data, design, and cutting-edge technology. Our goal is to drive measurable growth for our partners, strengthening their market position and achieving long-term success.

Management

Dedicated Team

Our team is made up of experienced professionals, each a specialist in their respective field. Guided by a shared commitment to flexibility, innovation, creativity, and clarity, we are passionate about delivering exceptional results that exceed expectations.

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Creating impactful solutions

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

David Ogilvy

Our Pillars of Excellence

We deliver precision-targeted leads, clicks, and calls to businesses across the UK, ensuring measurable ROI.

Precision-Targeted Lead Generation

We specialise in generating exclusive, high-intent leads, clicks, and calls. By leveraging data-driven strategies and precise targeting, we ensure that every interaction adds value to your business.

Precision-Targeted Lead Generation

Performance-Oriented Approach

Your success drives us forward. We measure our performance by the results you achieve, helping you meet business goals and exceed sales metrics with confidence.

Performance Oriented

Commitment to Quality and Integrity

Integrity is at the heart of everything we do. We deliver results you can rely on, backed by robust systems and processes designed to sustain long-term growth.

Precision-Targeted Lead Generation

Collaborative Partnerships

At IntentLab UK, we believe in building strong relationships based on trust, collaboration, and shared success. Our partnership approach drives mutual growth, fostering long-lasting connections that deliver value.

Precision-Targeted Lead Generation

Our Trades

We specialise in delivering businesses with high-quality leads across a wide range of services.

  • Double Glazing Leads
  • Loft Boarding or Conversion
  • Conservatories
  • Garage Doors
  • Stairlifts
  • Kitchens
  • Boilers
  • and more…
Our Trades

With a focus on precision-targeted lead generation, we empower companies to connect with their audience, drive salesdrive sales, and achieve their business goals.

Contact Us

Are you looking to speak with a digital marketing expert? Get in touch!